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Powerful SEO Strategies for your Forklift Company

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Initially, venturing into the heavy machinery business was enough to make you stand out. However, that has changed, with more companies getting into the forklift industry and increasing competition. dNovo Group is here to help you understand the importance of dominating the search engine results pages and offer professional assistance. The objective is to help you get a higher position to get the most clicks when people conduct searches. Search optimization starts with getting a quality website then proceeding to do the following:

Longtail keyword optimization

Select appropriate keywords relevant to the forklift industry and use them in titles, headers, and other text. Choose words that can describe the nature of your business and show where you operate. It is important to note that longtail keywords are not as common as shorttail keywords. However, they are more likely to lead to conversions. Avoid stuffing too many keywords on one page.

Image optimization

Use pictures to provide descriptions for the forklifts you are selling. Use detailed descriptive text that search engines can process quickly, keeping in mind that they cannot process images the same way people do. For example, instead of using general terms like “Image1.jpg”, try more specific words like “forklift-XYZmodel.jpg”.

Reduce lag time on the website

Every user enjoys browsing websites that load quickly. Check the pages and eliminate anything that prolongs the loading time. For instance, you can compress pictures, remove sliders, and ensure videos load as they should. Remember, most people get frustrated with websites that take more than 3 seconds to load. That means you can lose potential customers to a competitor who has faster loading pages.

Create more pages

People always search for fresh content that you can provide by regularly updating your web pages. The easiest way to achieve that is by creating a blog and regularly updating captivating and helpful information. You have to understand your target audience to determine what they would like to know. Make the information more interesting by incorporating videos or images. Infographics can simplify complicated topics for readers.

Sharing blogs on social media can also boost popularity and increase traffic. Include a link on your social media platforms to get users to visit your website.

Create social networks

As a forklift company owner, you must have at least one popular social media account. Your presence on Twitter or Facebook will inform more people about your business and help with search engine optimization. The more people share your content on those platforms, the more followers and traffic you get to your website. Strive to attract loyal followers who can read, share, and like your posts regularly. A few reliable followers are more valuable than many who do not read your content.


SEO is a perfect way of bridging the gap between business owners and those looking for products and services. However, it requires a lot of time, patience, and commitment to get right. We can handle the SEO aspect for you to give you more time to focus on other areas of your forklift business. Feel free to contact us.

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